(Photo: Public Domain) Burger King uses its marketing mix (4Ps) as a response to the dynamic and saturated condition of the global quick service restaurant industry. Marketing Strategy of Burger King. Burger King’s marketing strategy focuses mainly on advertising to promote its products. The following is the analysis the segmentation, targeting positioning of Burger King. Page 12 of 21 Flamed Grilled Market Segmentation Geographic Segmentation: As geographic factors, Burger King are dividing the customer by region, they located in USA since 1954. Maintain the quality and lower the production cost is a good way to increase the profit but both element should be move in the same direction . MARKETING SEGMENTATION, TARGETING AND POSITIONING OF BURGER KING. As of 2020, Burger King is one of the leading brands in the food & beverages sector. Part 1: The product and market Segmentation & Target Market Segmentation. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Burger King competitors and includes Burger King target market, segmentation… Segmentation Strategy of Burger King. SEGMENTATION, Targeting and positioning of BURGER KING Background The following is the analysis the segmentation, targeting positioning of Burger King. Burger King Corporation is founded by James McLamore and David Edgerton, beginning the legacy of flame-broiled beef and commitment to quality ingredients and friendly service. Basic criterions of market segmentation … BURGER KING … The marketing … Segmentation for Burger King … Read and understand all of the articles and answer the questions … Today it is headquartered in Florida (Miami).Burger King serves Global with 12,200 outlets in 73 countries. Burger King known as Insta-Burg King was established in 1953 but then company ran into financial difficulties and was taken over by David Edgerton & James Mclamore. Burger King Corporation is … Burger King has attained a stable name in the industry it operates in and has been among top few names in terms of excellent marketing strategies and brand awareness on global level. On June 30, 2004, Burger King … Marketing SEGMENTATION, Targeting and positioning of BURGER KING Background The following is the analysis the segmentation, targeting positioning of Burger King. Below are links to videos and articles explaining the concept of market segmentation in relation to McDonalds, KFC and Burger King. Segmentation is dividing market into smaller groups according to a criterion like their needs, wealth, or locations. Main aim while segmenting consumers is matching each group’s needs and wants with exact products. Its popular product is the burger, but it also serves a wide range of … Burger King … For the “highest income brackets” of the Burger King market segmentation, will reduce the Burger King… Burger King’s marketing mix (4Ps) appropriately supports the company’s global market leadership goals.